Nervous patients

Many people feel nervous when they visit the dentist, and their heart races with apprehension just at the thought of the dentist.

For some the fear stems from a previous bad experience, whereas others have a phobia of needles, gagging or are too embarrassed because it’s been a long time since they last visited a dentist. Whatever the reason, our team are proud that they have helped 1000’s of patients cure their fears.

Why are people so anxious about visiting the dentist?

There are several reasons why people are phobic about visiting the dentist. These are the mostly common reasons we come across at the Horsefair Dental Practice:

  • Previous negative experience.

  • Not being in control.

  • Unsympathetic dentists. 

  • Embarrassed about the condition of teeth and gums.

  • Fear of dental instruments being placed in the mouth or gagging tendency.

  • Fear of the unknown.

  • Noise of dental instruments.

Horsefair dental nervous patient program

At Horsefair Dental Practice, we fully understand how frightening the experience of a trip to the dentist can seem and especially to someone who has had a previous bad experience. At Horsefair Dental, we have gained national reputation for treating nervous patients, with many patients travelling across the country to experience the famous Horsefair Dental Nervous Patient Program. Please see our page 'Happy Patients' to see how we have transformed patient’s anxieties.


Dr Ben Wright can be found on the website, having be recognised as a dentist that tackles people with dental phobias. 

Dr Ben Wright is  Dental Phobia Certified dentist click here to verify.

How is the Horsefair dental different from other practices?

We have gone to great lengths to provide an environment that is calm and relaxing and as far from the traditional perception of a dentist’s surgery as possible. Our approach is gentle we believe communication is the key to the first step in overcoming your anxieties so first, we listen and then we listen and finally we listen some more!

Your trip to Horsefair Dental is all about YOU, how you feel and what we can do to make your experience as comfortable as possible.

  • Is there a piece of music that helps you relax?

  • Do you prefer to have headphones on while you are having treatment?

  • A particular scent of aromatherapy oil that you like?​

  • Would you like a warm blanket during your treatment?

We welcome visits from prospective patients to ‘look around’ and there is no pushy sales pitch. We are positive that the more relaxed atmosphere of the practice will help those who are understandably anxious about the prospect of dental treatment.